When it comes to website design, do you know what optimization is? Perhaps the term search engine optimization (SEO) comes to mind or perhaps website optimization is what you think of.

“But aren’t they the same?” you may be asking yourself. Absolutely not!

Search engine optimization and website optimization should co-exist and work together to make the Web spiders happy and aid in appropriate displays on your search engine results pages(SERPs) and sitelinks.

So what can you do to make sure your website has that appropriate balance of search engine optimization and website optimization? If you are an Essential Attorney™, you’ve already taken the appropriate steps to achieve that balance. If you aren’t, you can get started today by contacting James at 877-352-2021×80 or by completing the online form located athttp://www.integritymarketingsolutions.com/estate-planning-request-a-consultation/.

In the coming weeks we’ll review the differences in search engine optimization and website optimization.

Have a great week!